Hey! I'm Cat Rose

The creative, introverted ginger
who can’t wait to help you
GET YOUR ART OUT.

A lot of us creative types also happen to be introverts – which makes self-promotion all the more difficult.

I’m not claiming to know all the answers; but I can share what I’ve learned (successes and fails) in order to help other creatives get the recognition they deserve.

 

Both my parents were introverts. Their parents were introverts. Their parents’ parents… you get the picture.

Throughout my childhood I was referred to as ’shy’ or ‘quiet’. It made me feel like I had a disease – ‘she has the shy, poor girl’ or like I was being perceived as rude.

From the outside, it probably looked that way. I wouldn’t smile for photos, hated looking people in the eye, and preferred the company of my stuffed animals. My idea of fun was reading alone or drawing cartoons.

 

Skip forward to university years – I’m not sure what changed but I learnt to push through my social fears, and encouraged by my extroverted friends, found myself enjoying meeting new people and easily relating to them.

uni

That was all on the surface though. Inside, I was still eager to leave parties early. I loved my time alone in my dorm room, and on occasion would ignore knocks from my best friend (an extreme extrovert.)

Fortunately, my chosen career path was one highly suited to introverts: web designer. I joined a teeny tiny company of two guys based in London’s West End, and other than some client interaction over email, I could be left alone to my screen most of the day.

uni

However, it wasn’t long before the entrepreneur in me raised it’s mischievous head – and I knew I had to act.

Do you know the story of the dog who howls all day long? You wonder why – is he in pain? You ask the owner. He tells you the dog howls because it’s sitting on a nail.

Ouch. Why doesn’t the dog just… get up?

The owner tells you, “He’ll get up, in time. It just doesn’t hurt badly enough yet.”

In 2013, it hurt enough.

So I quit my sleepy web design job and went to Japan. I figured when I returned, I would spend 6 months freelancing and pursuing my dreams to draw for a living. Then, you know… get a ‘real job’ again.

Well, I never got that real job.

Over the years I’ve built up multiple revenue streams, following my disjointed passions.

My main income was still from web design and branding projects, but others include a healthy lifestyle blog, a travel blog about Japan and a pet portrait company.

portraits

I made it onto the Princes Trust Enterprise Program, and even though there was a lot of great advice: there was little guidance on how to get found online.

So, much like I did with web design at Uni, I taught myself. I consumed everything I could stomach about business, online marketing, e-commerce, copywriting…

None of which was intended, but it was fuelled by my curiosity, my desire to learn and my utter intolerance of working for anyone other than myself and serving only my clients.

good-times

Finally, when things started to click (aka. customers started to click ‘BUY’) I started to realise that my creative peers, in general, were not making the most of this technology we have at our fingertips.

Around me, creatives who were arguably much more talented than I was, were still struggling to make a living from their art, and had all but given up hope. They were the dog on the nail. Howling about how much it hurt… but still unwilling to budge.

Simultaneously, a theory began to form, as I was learning about my own introverted personality type. Seeing a connection between creativity and introversion, I began to wonder… is this what was holding many of these talented creatives back?

 

I know how I felt when trying to promote my art and businesses… it took years to coax myself out of that mindset. What if I could help others fast forward through those years of trial and error?

This quickly became a calling I couldn’t ignore, so in 2015 I put down my pencils and started offering my services to other creatives who needed help getting their art out there and, more importantly, actually being found online.

I don’t believe you need to be an extrovert, shouting from a podium, hustling at networking events, to make a living from your creativity.

If I can spread this message, teach others and get more art out into the world, then I know my ‘real job’ is done.

If you’re still reading – I salute you – and I invite you to join the community I set up to help as many creative introverts as I can…

LCI

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