The Introvert’s Superpower

If you hadn’t noticed… I’m an introvert. Introverts are not exactly known for their gift of the gab. Sure, we can hold a conversation when it’s an intimate tête-à-tête: a one to one with a friend or someone we feel comfortable with. But put us in a room full of people and ask us to […]

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3 Things I Wish I Knew A Year Ago

True story: a year ago this week I added a note to Evernote titled ‘What I Wish I Knew a Year Ago’ and set a reminder to go off in 12 months time. I had just set up this site, and had decided to start focussing more on helping fellow creatives with marketing and the business-end […]

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3 common myths about writing emails to hard-to-reach people >>

Email Etiquette: 3 Myths You Need To Stop Believing

Show of (virtual) hands please: Have you ever found yourself spending hours crafting the perfect email to a potential client or member of the press, only to get… NO reply? Maybe your email went straight to the spam folder. Maybe you made a typo and they’re sitting in their office right now, laughing at your mistake. […]

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7 Time Saving Self Promo Tips

No Time For Self Promo? 7 Tips to Save You Hours

One of the biggest objections I hear from creatives who want to get more exposure for their work, sell more products, get more clients… is: “I don’t have time for self promo” I get it. We should be spending as much time as possible on our craft: honing our skills, doing the work. I’ve also […]

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Why You Don’t Need a Website

OK so I never thought I’d write those words, as someone who, since 2010 has made a decent living from designing and building websites. Firstly: lets clarify that by ‘YOU’ I’m referring to individuals who are creating something or providing a service and are trying to reach their ideal customer or client. Because it goes […]

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How to authentically market your business - without feeling like a sleazy car salesman!

Authentic Marketing 101: How To Sell Without Trying

Recently I had the pleasure of interviewing creative consultant and all-round marketing expert, David Parrish. Author of T-Shirts and Suits and Chase One Rabbit, I’ve found both these books a huge help in my own journey to balance the business end of things with my creative work. David has kindly donated a fantastic story from his […]

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