How Many Followers Do I Need To Actually Make Some MONEY?
Why isn’t anyone buying anything?
Or even reading my blog?
Why is no one visiting my website?
How many followers and likes and shares and comments do I need to actually… make some money?
These are the questions I spent months agonising over when I first launched my pet portrait and apparel site, Catillest.com
I couldn’t work it out.
So, I started to kick my analytical brain into gear. I began reverse-engineering the problem.
I turned the question back on myself:
How do I discover people?
Well, I read big blogs that have guest bloggers on, who I then check out and usually find I like them even more than the big blog.
Or someone I follow on Twitter or some other social media platform shares there stuff.
Or, I hear them interviewed on a podcast I like.
Or I watch a webinar, hosted by someone I already know and featuring someone brand new, who I come to know.
How do I get on other people’s blogs?
How do I get retweeted and shared?
How do I get interviewed?
How do I get chummy with these influencers?
Well, networking in real life was out of the question.
When I left my design agency job in 2013 to go freelance, I knew I’d have to do my fair bit of cold calling and network event shmoozing to start to grow my measly rota of clients.
However, I soon worked out that my options were far more narrow than I hoped.
When I went to networking events, my introverted nature meant I spent the first hour hovering awkwardly by the drinks and snack table.
Then, by the time I started chatting to someone, I’d forget to talk about myself: I naturally feel more comfortable turning the conversation to the other person – advice many of us hear and wisely use.
Great for getting people to like us… less good for showcasing our own skills and offerings.
Then, after just 2 hours I’d feel so drained by the whole experience, I’d leave early and sneak off to get home and dive into my pj’s.
So networking events were not working for me.
Next, I tried phone calls.
Again, my introverted nature meant I was inclined to freezing when I got on the phone.
I’d spend a good hour preparing what I was going to say and how I’d say it… I’d do some relaxing breathing exercises and pump myself up with feel good power phrases from the likes of Tony Robbins… even if they made me feel like a clown.
Possibly even more uncomfortable than the phone call I had to make.
Anyway, once I was on a call: I’d clam up. I’d forget everything I was going to say, and basically apologise for bothering the poor and very busy creative directors I was trying to help.
So. Phone calls were swiftly abandoned.
I was left with email.
It made perfect sense.
It allowed me to express myself in my favourite medium: the written word – and take my time crafting exactly what I wanted to say.
I could choose when I wanted to reply: and I could do it all from the comfort of my home office. Well, my bed.
But when I hit send on that first batch of 50 odd emails to various agencies and creatives I admired… I didn’t have the kind of response I was hoping.
I was going about it all wrong.
In the next few days, I’m going to show you what I learned in my years of writing and sending countless emails, and how it led me to writing for sites like the Huffington Post, and getting customers while I slept, hours after they heard me being interviewed on a podcast.