10 Ways Introverts Can Promote Their Business
The first time I took the Myers-Briggs personality test I was left somewhat confused. I didn’t fully understand what ‘introversion’ meant, and couldn’t care less for that matter.
What could a test tell me about myself I didn’t already know?
I realise now, in the midst of the ‘quiet revolution‘ that seems to be taking the internet by storm, that I can learn a heck of a lot about myself from understanding my personality type.
So what does this mean as an introverted business owner?
Actually, knowing more about introversion has helped me a lot in terms of playing to my strengths and accepting the things I find… challenging.
Many of my clients and fellow entrepreneurial friends have discussed their own introverted tendencies with me – and the struggles they have in promoting their business.
It doesn’t come naturally to us: shouting about what you offer from the rooftops.
Public speaking, online video broadcasts, live product demonstrations… all great promotional strategies but utterly terrifying if you’re an introvert!
Thankfully, there are still plenty of ways to promote your business even if you’re having a particularly ‘quiet’ day.
I’ve rounded up my top ways introverts can promote their business – all from the comfort of your couch:
1. Post photos of your creative working space
Whether you’ve got a spotless, highly organised, instagram-friendly space – or something resembling the bag lady’s room in Labyrinth – it’s a great way to connect with your audience to show them a ‘behind the scenes’ look at what goes on in your business.
2. Offer to guest post on a blog with a similar number of readers
Guest posting is a great way of connecting with a boatload of new people, without having to yell “HEY come read my blog please!”
You can show off what knowledge you can offer, whilst benefitting the host blog too. As long as you make sure to pick blogs in your niche that likely have similar readers, then there’s a good chance you can reach some potential new fans and followers.
Warning: don’t expect everyone to jump at your offering of a blog post – it isn’t easy to trust your blog in someone else’s hands, and some bloggers just don’t allow it at all.
But, for those who do, it’s a great way to build and grow one-on-one relationships with these people (and as introverts, aren’t one-on-one’s just the best?)
3. Share a ‘sneak peek’ of the project you’re working on
This is a great way to build anticipation for a future project, without stressing about ‘launching’ with a bang.
Introverts don’t innately find it easy to share what’s going on in their head or world in general, but these kind of snapshots are a ‘baby steps’ way to opening up to your audience, and sharing your work.
4. Make graphics featuring client testimonials to share on social media
Sharing what your clients and customers are saying about you is a less cringey way of saying “Yes, I am the shiznit and you should think so too.”
You could also share actual stats, if gushy words are a bit too far. For example, if you’ve helped someone get 50% more sales this month, share it as a graphic on social media.
5. Run a Facebook competition to win one of your products
Competitions are a great way of incentivizing people to share what you’re doing for you.
For example, entry to the competition could be the cost of a retweet, a share, tagging you in a post etc.
6. Create an interview series and send the interviews over email
One of the first things I did when I launched this blog was reach out to other people I admired in the design and coaching biz, and asked if they would like to be interviewed by me.
You’re hitting multiple birds: you get to connect one-on-one (you know I love that), you get to reach a new audience (all the interviewees will share their feature), you can do it all over email AND you can take yourself out of the spotlight.
For this reason it’s a particularly good way to get a blog going, or to reboot it when you’re feeling a little tongue-tied.
7. Leave coupons at your local coffee shops for your biz
Print may be on its knees but it doesn’t mean we’ve stopped paying attention to cute flyers when they’re tactically positioned.
I for one spend most afternoons in a coffee shop, and see many other small business owners (aka. potential clients) doing the same thing. The best thing I could do is of course speak directly to them, but even after a coffee this can be a struggle.
For those days, I pack a trusty set of business promo materials and see if the barista’s will let me leave them on show. This could be business cards, stickers, coupons, flyers…
The important thing is to go where your people are likely to be.
8. Create a Facebook group for your readers/email list
I’m a bit obsessed with Facebook groups at the moment – I just love how much help and support people offer, without the kind of trolling or apathy you find on other open online forums.
You don’t necessarily have to create your own either: being a part of a few that share your goals and values is a great start.
If you do happen to be a creative introvert like myself, then I should probably tell you about my own online community that I’ll be re-launching very soon…
9. Email your list asking how you can help them
Naturally, your email list is the one place you can connect privately with those who support you already. They want to know what you’re up to, and they want to support you!
It’s easy to forget that and let your email list gather dust while you work away, but keeping up consistent contact is crucial to building on those relationships.
If it has been a while since you’ve emailed your list, consider offering your help or asking for feedback on something you’re working on: it’s easier than bragging about what you’re selling.
10. Comment on blog posts, in Facebook groups etc offering advice
Supporting others is one of my favourite things to do if I’m not feeling so up for shouting about what I’m doing.
All of these exchanges will build up and pay off in the long run, and at some point the love starts coming back around – so you don’t have to be the one singing your own praises – you’ll have others doing it for you.