What is Authentic Marketing, Anyway?
The biggest challenge the creative introverts face when it comes to marketing their work is… Fear of coming across as sleazy or gross or inauthentic.
Yep. That’s the number one obstacle. Not things like figuring out Facebook or Instagram, not worrying about paid advertising or email campaigns, not even having not enough time, though that is up there.
It’s having the confidence to go out there and share your work, the thing you love with all your heart – at least most days – and communicate what you do to people who may actually give you money for it.
OK. I’m not going to pretend there’s a simple 10-step guide to marketing that doesn’t feel sleazy, that actually feels good and normal and easy… At least, if there is one I don’t know about it.
But in today’s podcast am going to attempt to share with you what I’ve come to see about marketing, and help you find a way that feels good to you – and helps you get your work in front of the very best clients or customers for you.
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