CIP068: Alex Mathers on Keeping Your Focus

In this week’s episode of the Creative Introvert podcast I talk to Alex Mathers, of the Red Lemon Club.

I’m SO excited to share this week’s guest for you, because he’s probably someone who I have to thank most out of virtually all my guests, even though they’re all kick ass.

At the height of my artistic discontent: I had just graduated, and whilst I did have a lucky job at a web design agency, I was feeling creatively unfulfilled I found Alex’s work and spent hours trawling through his portfolio magazine site, Ape on The Moon.

Soon after, I got my first hints of what the possibilities of freelancing could be from the Red Lemon Club, so a BIG thanks goes to our guest today, Alex Mathers.


“Do what brings you to life, not just what you love.”

~ Alex Mathers

What we talked about:

  • How Alex unexpectedly found illustration and a career as a freelancer
  • How lack of focus actually helped Alex
  • Some of the biggest challenges Alex faced as a freelancer
  • The problem with ‘doing what you love’
  • Alex’s biggest mentors and loved books
  • Alex’s solution for the question: should I focus or diversify?

Links mentioned


You can leave a rating and review on iTunes (here’s how to do that) and I will be as happy as a lamb frolicking in sunshine (or sob into my pillow, depending on what you write.)