CIP093: Tad Hargrave on Slow Marketing

Oh boy was this a treat for me. And I reckon it’ll be a treat for you too because today’s guest can only be described as a Superhero in the world of feel-good marketing. Yeah. That’s a thing. And when you hear Tad Hargrave from Marketing for Hippies talk about finding your niche, building a reputation and communicating what you do… I think he can really change the mind of even most marketing-allergic creative introvert out there.

What we discussed:

  • Slow Marketing
  • The importance of reputation
  • Having a lot of different interests and still build a solid brand
  • Experimenting to find your niche
  • Charging what your work is worth (and how to feel good about it)
  • Lack of confidence vs. lack of competence
  • What if one day I decide to call myself the uncreative extrovert?!

Links:

Jordan Peterson – do what is meaningful, not what is expedient

Green Drinks

Al Ries – Positioning

Al Ries – Focus

Quotables:

If you never do the maintenance you’ll burn out

 

We’re lucky if we get known for one thing

 

Your business doesn’t have to meet all of your needs

 

You’re not crazy if it isn’t working

Connect with Tad:

Marketing for Hippies

Niching Spiral

Facebook

Twitter

 

 

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