“One genuine relationship is worth a fistful of business cards.” ~ Susan Cain Today’s podcast is all about… Networking. Or, more accurately: connection. I share my thoughts on how to network if you’re an introvert, the four steps to genuine connection (online and offline methods included) as well as what to do with the connections […]
Recently, we’ve been talking about the joys - OK less so the joys - but at least the usefulness of email when it comes to getting anything from press, more work, better clients - all the things. But… you may be a bit stuck on what to email. You might not have any specific clients […]
Let me tell you a story… One year ago today I was at a place very close to rock bottom. l’m not a full-time anything: my wall consists of multiple hats I don and I enjoy the variety. But last year a few of these hats were gone. To clarify, when I took myself out […]
Recently back an episode #44 we talked about the importance of accountability - as in, having someone to keep you in check, offering their support and encouragement when you have something you want to do - but are struggling to do it. Now, I’d like to add one more piece to the puzzle, and that […]
One of the biggest mistakes I made when I went freelance was thinking that I could get clients and keep ‘em coming by simply having a pretty website. Oh how wrong I was… I knew about social media, content marketing and even SEO… and it helped. But only in the long game. There came a […]
If you hadn’t noticed… I’m an introvert. Introverts are not exactly known for their gift of the gab. Sure, we can hold a conversation when it’s an intimate tête-à-tête: a one to one with a friend or someone we feel comfortable with. But put us in a room full of people and ask us to […]
Why isn’t anyone buying anything? Or even reading my blog? Why is no one visiting my website? How many followers and likes and shares and comments do I need to actually… make some money? These are the questions I spent months agonising over when I first launched my pet portrait and apparel site, Catillest.com […]
True story: a year ago this week I added a note to Evernote titled ‘What I Wish I Knew a Year Ago’ and set a reminder to go off in 12 months time. I had just set up this site, and had decided to start focussing more on helping fellow creatives with marketing and the business-end […]
Show of (virtual) hands please: Have you ever found yourself spending hours crafting the perfect email to a potential client or member of the press, only to get… NO reply? Maybe your email went straight to the spam folder. Maybe you made a typo and they’re sitting in their office right now, laughing at your mistake. […]
OK so I never thought I’d write those words, as someone who, since 2010 has made a decent living from designing and building websites. Firstly: lets clarify that by ‘YOU’ I’m referring to individuals who are creating something or providing a service and are trying to reach their ideal customer or client. Because it goes […]
