CIP026: Damian Keyes on Marketing for Musicians

In this week’s episode of the Creative Introvert podcast I talk to someone I connected with through Twitter – which is very fitting for our conversation because we really dive deep into what it means to use social media effectively and bust some myths that put a lot of creatives – introverts and extroverts alike – off the platforms.

Damian Keyes is a founder of The British Institute of Modern Music (BIMM) which is now valued at over £50M, and in 2010 started DK Music Management; where he helps musicians find work after leaving music education.

What we discussed:

• Damian’s plan for rockstardom
• The reality of the music business
• Are bassists the introverts of bands?
• How Damian identified his unique strengths to help others
• The value of collaboration
• Tips for being on stage
• The misconceptions about introversion
• Why there is such a stigma about self promotion from creatives
• The problem of perfection seeking
• Dealing with the fear of rejection
• It is a numbers game (and how to manage that)
• How social media is brand new but the underlying concept is age old
• Building relationships one at a time
• The importance of having real conversations online
• How to simplify, slow down and enjoy the journey
• Damian’s 1% rule

 

Links Mentioned:

John Deacon
Amanda Palmer
BIMM
My interview on Damian’s Youtube channel